End-users across the Northeast now have a new destination for industry-leading telehandlers
ROCK HILL, SC / WILLISTON, VT — Merlo America proudly announces its newest partnership with Woods CRW, officially welcoming the dealership into its growing U.S. network. Woods CRW now offers Merlo’s full line of Italian-engineered telehandlers across all four dealership locations in Vermont, Pennsylvania, New York and Massachusetts.
About Woods CRW
Founded in 1961, Woods CRW has built a legacy of integrity, service and industry leadership. With locations in Williston, VT; Carlisle, PA; Syracuse, NY; and North Oxford, MA, the company offers new and used equipment, rentals, parts and service for customers in construction, forestry and material handling.
With more than 60 years of industry experience, Woods CRW is a trusted name known for providing exceptional sales support in those sectors. Their reputation for excellence and customer-first solutions makes them a natural fit to represent the performance, innovation and safety Merlo is known for, and their deep industry roots and commitment to quality make them a strategic and values-aligned partner for Merlo America.
“We are very excited about our new relationship with Merlo America and the unique lifting solutions that we can now offer our customers and partners.” stated Chris Palmer, President of Wood’s CRW. “The machines they offer and the support that they bring to this market will allow us to offer highly versatile and productive machines to customers who are looking for more than just a rental.”
This partnership marks a significant step forward for both companies. For Merlo America, it means extending access to its innovative, high-performance machines in a key region of the country. For Woods CRW customers, it opens the door to a new class of telehandlers designed to meet the evolving needs of modern worksites.
Built for the Job, Designed for the Operator
Merlo machines are engineered with operator safety, comfort and productivity at the forefront. Each unit features a standard enclosed cab, high-visibility design and safety systems like the Adaptive Stability Control System (ASCS) and capacitive joystick controls – delivering an intuitive operating experience that puts power and precision in the operator’s hands.
With one of the broadest ranges of telehandlers in the industry, Merlo offers solutions for nearly every application, including agriculture, construction, landscaping, utilities and more. A hallmark of the Merlo line is its patented automatic attachment recognition system, which simplifies machine setup and optimizes performance based on the selected tool. As an official Merlo America dealer, Woods CRW can now offer customers direct access to these advanced machines, including expert product support and service.
A Strategic Dealer Partnership for the Northeast
“When we look for Dealer Partners across the country, we seek Dealers with a track record of success and a deep commitment to customer satisfaction and support. Woods CRW has consistently demonstrated those qualities, bringing a team with extensive expertise and customer trust that will serve Merlo end-users well across the Northeast,” said Cole Renken, General Manager for Merlo America.
As an authorized Merlo America dealer, Woods CRW will provide full-service sales, rentals, parts and service support for the entire Merlo America lineup. Customers can expect the same reliable support they’ve always received from CRW, now backed by Merlo’s advanced machinery and expert dealer network.
Customers can visit woodscrw.com for dealership locations and contact information to inquire about Merlo equipment, schedule a demo, or request support.
