Merlo UK is delighted to announce significant changes to its agricultural dealer network, strengthening Merlo’s presence across large parts of the East, Southeast and Midlands. This strategic development ensures enhanced customer support, improved aftersales service, and greater accessibility to Merlo’s innovative telehandler range. All new appointments will officially commence on 1st February 2026, and visitors can meet our expanded dealer team on the Merlo stand at LAMMA Show 2026.
Farmstar Ltd Joins Merlo Network
Following productive discussions, Merlo UK is pleased to confirm the appointment of Farmstar Ltd, operating from three depots in Marr (South Yorkshire), Brigg (North Lincolnshire), and Market Weighton (East Yorkshire), Farmstar serves one of the UK’s most productive farming regions, encompassing large arable areas alongside livestock and root crop operations. A long-standing, privately-owned business, Farmstar is a respected dealer for Case IH, Kubota, and Kverneland. Formerly representing another telehandler brand for over 20 years, Farmstar has embraced the opportunities Merlo offers and is eager to introduce the brand to its customers.
Turney Group Expands Merlo Representation
Earlier this year, Merlo UK appointed Turney Group to represent Merlo from its new depot in Bredon, Gloucestershire. Building on this successful partnership, Turney Group will now extend Merlo representation to its other two depots at Princes Risborough (Buckinghamshire) and Middleton Stoney (Oxfordshire) from 1st February 2026.
Having experienced Merlo UK’s operations and visited Merlo Group in Italy, Turney’s directors were impressed by the brand’s innovation and support. This expansion reinforces Turney’s commitment to delivering premium machinery backed by exceptional service.
Ernest Doe Adds Merlo Agricultural Franchise
Merlo UK is also proud to announce the appointment of Ernest Doe as an authorised Merlo agricultural dealer, effective 1st February 2026, just five months after taking on Merlo’s construction franchise. With a strong network across 19 depots in East Anglia, South Lincolnshire, and South-East England, Ernest Doe brings decades of experience and a reputation for quality and customer care. Adding Merlo telehandlers to its agricultural line-up reflects Ernest Doe’s recognition of growing demand for versatile, high-performance handling solutions.
Owen Buttle, National Sales Manager at Merlo UK, commented:
“These appointments represent an exciting step forward for Merlo UK. By partnering with respected, customer-focused dealers like Farmstar, Turney Group, and Ernest Doe, we are ensuring farmers across key regions have access to Merlo’s innovative telehandlers and outstanding aftersales support.”
These appointments deliver significant coverage, reinforcing Merlo’s commitment to UK agricultural network. We look forward to welcoming customers to the Merlo stand at LAMMA 2026 to meet both our existing and new dealer partners and to explore the latest Merlo solutions.
