2 Apr 2024

MERLO Group set to appoint a dealer network in Ireland.

2 min. of reading

Merlo Group the leader in telescopic handler innovation is pleased to announce a new distribution model for their extensive & proven product range in the Republic of Ireland

Following more than 10 years with current distributor McHale Plant Sales the Italian manufacturer will strike out on its own dealing directly with a carefully selected group of dealers.

The new arrangements will see a new nationwide network of dealers for both Merlo agricultural and construction product ranges. This follows a model that Merlo has already established in several European countries and is designed to advance Merlo’s market share objectives in key territories.

The Irish telescopic handler market continues to grow year on year, which is very encouraging” comments Paolo Merlo, CEO & President of Merlo Group. “As a family-owned and progressive business, we are committed to increasing our presence globally and Ireland is a key part of our future plans”.

McHale Plant Sales partnership with Merlo Group will conclude in the coming months and Merlo will take control of distribution of products, parts, services across the Republic of Ireland thereafter.

“The successful relationship between Merlo & McHale began more than ten years ago, and we wish to thank McHale Plant Sales for the excellent work in those years.  It has for sure set the right foundation to empower Merlo's products to carry forward the strongest of reputations in the Irish market and we wish the team at McHale all the very best for the future” concludes Mr Merlo.