Merlo Green

MERLO - 60 Years of History, the Exhibition Pathway

4. Merlo Green

Legend has it that in the 1980s, Polish architect Jacek Popek, invited to San Defendente di Cervasca to redesign the brand identity, was enchanted by the green landscape around the factory. The iconic Merlo green takes its origin from that natural environment, which is rich in fields and woods.

Like Ferrari red or Tiffany blue, this colour has become the company's distinctive symbol, representing its commitment to innovation, sustainability, reliability, and Made in Italy excellence.

This room invites you to immerse yourself in the Merlo green.

The feeling is that of being inside one of the spray booths. This is where Merlo machines' huge components are coated with powder paint in a fully automated process. Once treated, the pieces are baked to ensure maximum strength and durability.

MERLO 60 YEARS OF HISTORY THE EXHIBITION PATHWAY

Project by:
MERLO S.p.A.
Under the Patronage of:
Municipality of Cuneo
Conceived, curated, and produced by:
Art.ur – art, culture, innovation
Studio 3Mark
Direction:
Michela Giuggia
Coordination, research, and texts:
Giuditta Gentile – Art.ur
Rachele Re – Art.ur
Exhibition design:
Studio 3Mark - Arch. Manuela Rosso
Arch. Michele Cassino
Set-up:
Paolo Sasia – Art.ur
Marchiò Carpentry
Bruno Fabbro by Bruno Federico
Icarus Group
Graphic design:
Studio 3Mark - Arch. Manuela Rosso
Arch. Michele Cassino
Photographic project:
Oscar Bernelli
Video production and editing:
Automoto
Geordy Bergerone
Narrator:
Raffaele Musella
Ticketing and reception service:
UR-CA Social Cooperative
Educational workshops:
Giuditta Gentile - Art.ur