Merlo at Eima 2018 < News & Events

News

Merlo at Eima 2018

07 November 2016

The EIMA exhibition in Bologna is an extremely important event full of prospects for the Merlo Group, starting with the many latest products that we will be displaying.

EIMA 2018 is Europe's most prominent exhibition of the year dedicated to the agricultural sector: It is set to attract more than 290,000 visitors and a wide range of operators from 40 countries.

EIMA 2018 (Bologna, 7-11th November) is an excellent opportunity for us to showcase all the work that the Merlo Group has accomplished over the past few years. A number of our latest products will be on display at the Merlo stand (Pavilion 36 - stand C10): The new Turbofarmer High Capacity range, the new tool carrier tractor from the MC series and new models from the Cingo range; an ensemble of technology, performance and safety that has always set the Merlo brand apart and which now, allows us to endorse AGRICULTURE 4.0 with a selection of our own products.

The Merlo stand in Bologna (Pavilion 36, stand C10)

The Merlo Group will be attending Intermat 2018, with a large display area of 1255 m2. The layout of the stand has been revised and organised in themed areas that display the latest products and Merlo technology, improving the visitor experience and the brand's visibility. The area has been divided into 4 logical product sections: EIMA 2018 LATEST PRODUCTS, Medium Duty and Compact telehandlers, Heavy Duty and High Capacity telehandlers and forestry & snow clearing work.

The first, displays the latest products for the telehandler market, and is located at the front of the stand, with machines positioned on top of a painted platform with LED lighting. To further promote the two models on show

To further promote the models on show, we have created two structures that reproduce the layout of the new Merlo cab. TURBOFARMER can be found written on the side the Turbofarmer 65.9 cab and MULTIFARMER on the side of the new Multifarmer 40.9. Both of these backdrop features direct people's attention towards this area without overshadowing the rest of the stand, making the space even more user-friendly and more visually impacting for visitors. There is also a large hanging structure displaying the words LATEST PRODUCTS, making the two telehanders even more visible.