Merlo introduces at Agritechnica the new range of products

29 October 2013


Merlo S.p.A is taking part in Agritechnica 2013 with an impressive number of new products that underline the company vocation as a constant technological leader.
On its stand, C15 - Hall 6, visitors will be able to see not only new products, but also the birth of a completely new generation of product with contents that are innovative in terms of their design, engineering and production. A huge step forward, to guarantee the highest level of automation in the production process (delivering top quality products) and make all the best technologies available for the entire range.
An innovative manufacturing method and brand new products, that Merlo will disclose here in Germany – a country where the brand is the telehandler market leader – at the dawn of its golden jubilee: the company was established in 1964 by Amilcare Merlo and his sister Natalina Merlo, and has been designing the future for 50 years.

The driving values behind the new product line-up were:

  • Safety;
  • Effi ciency
  • Versatility;
  • Comfort


New design and manufacturing methods

All models will share the same technologies, so that production can be automatised to increase the quality level for the customer and provide the most innovative contents on even the most compact telehandlers. The production plant in Cuneo (Italy) has been completely renewed to accommodate the new method. Each main part of the machine will be sub-assembled and fully tested in order to obtain the maximum quality, before being transferred to the main line for final assembly. At the end of the line the telehandler is complete, customised and duly tested. The aim of this product revolution is to speed up the ordering and assembly process, increase quality and effi ciency, and make all contents available at every level in order to keep Merlo among the leading brands in terms of optimum quality, innovative products and excellent manufacturing solutions “Cross-range” technologies The technologies that will be available across the whole range have been developed to maintain the Merlo mission in terms of safety, effi ciency, comfort and productivity. The following solutions will be implemented fi rst on the Turbofarmer & Multifarmer models presented at Agritechnica, and then on all the new launches.

<h1>Merlo</h1> is a prominent, dynamic, state-of-the-art industrial company, with exclusively private capital for the production of high technology machines. It is an established entrepreneurial Group which can claim a front row position on all the world markets and is the international point of <h2>Telehandlers</h2> <strong>Merlo Group</strong> is composed of companies created to complete an ambitious project: create products designed and constructed entirely in Italy. A challenge achieved. Because Merlo is not an "assembler" but an extremely vertical industrial company that designs, develops and produces in house <em>Telescopic tractor</em>. This makes it possible to always find the best solution for the requirements of the <h6>Self-Loading concrete mixers</h6> , achieving products designed and created entirely in Italy. Merlo's success in the world stems from its capacity to know <strong>Rotating telehandler</strong> to anticipate the needs of the markets and every machine produced proves the company's commitment to offering their <h3>Telehandler </h3> the best technology available today, with the guarantee of fifty years of experience in research and innovation. It is precisely thanks to the research, the innovation and the continuous development of <h4>Telehandler Agriculture</h4> &nbsp;that the Merlo Company wants to further strengthen its leadership in advanced technologies and quality. The <u>Merlo Group</u>, founded in 1964, has over 1,200 employees and the covered area of the Cuneo plants is around 220,000 square metres. Over 90% of production is exported all over the world through a commercial network divided into 7 subsidiaries and over 600 dealers. The Merlo Group is the market leader in <h3>telehandlers</h3> &nbsp;with <strong>Machines for agriculture</strong> and in telehandlers with hydrostatic transmission.